Here is a look at how the Star Wars brand has impacted my life using an “associative neural network” as described by Batey.
It’s the brand that keeps on giving. Sometimes I wonder if Star Wars merchandise will ever stop being introduced. I know this brand is not loved by everyone (shocking), but it is very recognizable. I wonder how the Star Wars brand would stack up in value against other brands such as Coca Cola. It’s not likely worth $67billion, but I don’t the next few generations of Lucas have anything to worry about.